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EL REINO INFANTIL – NEW STRATEGIES AND BUSINESS
05/12/2019 @ 3:00 pm - 4:00 pm CMT
The idea that was born in a record label and turned into a global business handling the YouTube channel in Spanish with biggest audience.
Kuky Pumar, CEO, Leader Entertainment
In 2015, YT reported that his company was the N° 1 content creator in Argentina and South America. In 2019, his children’s YT channel “El Reino Infantil” had over 24.6 million views, consolidating as the N°1 Spanish-speaking channel in the world (#3 globally as digital brand for children according to Tubular Labs). It is the most important pre-school channel in YT, reaching up to 53 million daily views, which motivates great participation from important brands.