DAY 1 – MONDAY 10th
QUESTIONS TO THE PRESENT OF CINEMA
KEYNOTE: THIERRY FRÉMAUX (General Delegate of the Cannes Film Festival)
MODERATOR: John Hopewell – Variety
In commemoration of the 10 years of Ventana Sur, Thierry Frémaux –General Delegate of the Cannes Film Festival– opens the market sharing with the audience his vision about the present of the cinematographic industry, as well as his opinion about the evolution of the business.
THE DEMAND FOR OTT CONTENT
PANELISTS: Karina Castellano – Cine.ar + Carolina Bertoni – YouTube + Nicolás Furfaro – Facebook Watch + Paula Massa – DIRECTV Play.
MODERATOR: Manuel Altman – Asesor de Digital TV / AwG
What is the strategy to obtain the consumers’ attention in streaming services? Is investing in original content the answer? Content programmers of diverse platforms discuss new opportunities and different models to launch global and local productions and co-productions.
DAY – TUESDAY 11th
HOW TO ACCESS EUROPEAN FUNDS
PANELISTS: Françoise Lentz – Film Fund Luxembourg + Luciano Sovena – Roma Lazio Film Commission + Queralt Pons – Catalan Films & TV + Katarzyna Gromadzka– Polish Quality (Momakin).
Cinematographic activity makes headway not only through private financing, but also through funds for audiovisual production that some regions give to promote and develop their local economy. Get to know some and find out how to access them.
HOW TO SELL A TV SERIES?
SPEAKER: Roy Ashton – Partner, Head of TV Lit & Packaging – Gersh – LA, USA.
A masterclass not to be missed on how to prepare a great pitching, by Roy Ashton – Partner and Head of TV Library & Packaging at Gersh, one of the most renowned agencies in the entertainment industry, connected to Hollywood studios.
EXPLORING THE HORROR PRODUCTIONS
PANELISTS: Andrew Hunt – Managing Partner, Raven Banner Entertainment, Canadá + Julian Richards – CEO – Head of Production & Acquisitions, Jinga Films, UK + Demian Rugna – Director, Argentina
In the last few years, the independent film industry has taken on horror films as a way of survival. Low budget films, without a renowned cast, moving around international festivals and markets looking to be commercialized. We will analyze how to recognize production value when they are still projects in development. Why some films find their place in the market and others do not?
IP VALUE CHAIN IN THE CURRENT AUDIOVISUAL ENVIRONMENT
PANELISTS: Manuel Martí – Director of International Production and Development, Polka + Federico Andahazi – Writer
The impact of OTT platforms in traditional financing channels and intellectual property rights of films and TV series. Opportunities, challenges and risks in the new global/local production scenario.
DAY 3 – Wednesday 12th
KEYNOTE: CO-PRODUCTION AS ANSWER FOR A GLOBALIZED FILM AND TV MARKET
SPEAKER: Peter Nadermann – Producer and Managing Director, Nadcon Film, Cologner
No question about it: The film and TV markets, like any other, are becoming increasingly globalized, while they still have very high demand and have been dominated by the US industry for ages.
Beyond successful domestic productions, co-productions are the only possibility to stay competitive on the international stage. But a critical approach to the challenges and the chances of co-productions remains crucial. I would like to exemplify my work method in discussing case studies of some of my most successful co- productions, such as the “Millennium” trilogy, “The Killing” and the most recent “Greyzone” and “The Baztan” trilogy.
SHORT SERIES, A VENTURE INTO THE DIGITAL WORLD
PANELISTS: Joanna Lombardi – Movistar + Fernando Freytes – Personal Play Web Series + Lucas Jinkis – Libero Media
The diverse platforms demand different content and formats. What is the key to create attractive content for the new generation? Targeting by platform, exclusive formats for each one. Coexistence of fiction and influencers. Monetization methods. Experts talk and tell us how content creation is evolving in the digital world!